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Here is the feedback from two Medical Professors (one of them is my Friend, the other a UK Cognitive specialist with a PhD from MIT) who saw that film:

The comments about the film that it is "low quality", "amateur" etc are true, but they miss the point. They were capable of making professional movie.It has been intentionally made to look like amateur adult movie to target to youth of all faith. The weak Muslims will get much weaker, and the non-muslims can't see anything positive about the Prophet, after seeing this movie. They have used a variety of scientific techniques available, in every frame, to achieve their aim: character assassination.

A simple murder scene doesn't stay on viewers' mind for long. It isn't character assassination. Raping a young girl, torturing her will stay afresh on viewers' mind for long. That would be a perfect character assassination. In the trailer itself, the character assassination happens.

In this movie, we hear & see and they are processed differently. In neuro-anatomy, they is something called McGurk-MacDonald effect - perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound. The visual information a person gets from seeing a person speak changes the way they hear the sound (Definition from Wikipedia)

The result is a chilling effect: Even when we present a good book (or a good speech) to the person who saw the movie, he has to overcome everything that got registered in his mind before the content of the book gets registered in his mind. So, Muslims need to make a high impact movie (applying all scientific principles) about the Prophet to overcome the effects of this movie [That was the opinion of Cognitive specialist]

The responses from our brothers and sisters in Kayal, Chennai and elsewhere could have been better. Please see http://wp.me/pmMJ0-jY